In 2002 Associazione Culturale Situazione Xplosiva created for Regione Piemonte a project called PiemonteGroove, aimed to promote the best in the Piedmontese electronic music scene on a national and international level.

This project was born from considering the importance of Piedmont’s artists and companies in dance/electronic music: most of the music produced in Piedmont or emerging from the region has a strong electronic element, and in many cases these productions have achieved significant reactions and international feedback or even big sales results.

Since 2002, PiemonteGroove has kept faith to its main missions: to give some visibility to the local dance/electronic music scene while promoting it in Italy and abroad -thus contributing to
spread a dynamic and innovative image of Piedmont, with a positive fallout on cultural, touristic and commercial fields-, to stimulate professional relationships and opportunities amongst the community members (artists and companies), to update the community itself with the help of the Osservatorio committee.

The project was launched in 2003 with a catalogue and a promotional 2-CD compilation (followed by a 3 CD set in 2006), and a website at www.piemontegroove.com, which is always updated with news, audio and video files in streaming, while its community is ever-growing.

At the end of 2003 PiemonteGroove ran a first update campaign under the title of “PiemonteGroove ti sta cercando” (PiemonteGroove is looking for you), followed by another in 2008, which  gathered more than 120 replies from dj’s, musicians, groups, producers and companies.

In 2012, supported by Dipartimento della Gioventù della Presidenza del Consiglio dei Ministri, Regione Piemonte and Città di Torino, the PiemonteGroove Young Talents campaign sees life; a campaign aimed to discover new talents among young Piedmont musicians and djs, receiving more than 100 applications from producers and djs aged between 18 and 28.
In March 2012, after the selection operated by the Osservatorio Committee and an update on previous community members, the PiemonteGroove community features 84 artists and 30 enterprises.

The full rundown of artists included in PiemonteGroove now goes like this: 3eem, Ake, Jois Audino, Atzmo, Rob.Bardini, Fabio Barovero, Alessio Bertallot, Sergio Bertani, Alessandro Bevilacqua, Bicycle Corporation, Bienoise, Boosta, Bow, Brandumize, Marcello Concialdi, ConiglioViola, Fed Conti, Alex Costa, Criss / The Rain, Davem, De Niro, Deeb, Paolo Dellapiana, Patrick Di Stefano, DJ Hartmann, Doctor Jazz’s Universal Remedy, Dr. No / Paolo Campana, The Dub Sync, Dveight, Edanticonf, Eiffel 65, Eniac, Fabry White, Francesco Fantini, Feel Good Productions (DJ Pony), Andrea Frola, Federico Gandin, Federico Grazziottin, Hi Life Connection, Hugo, I-Robots, Inedia, J. Sintax, Killagroove, Alessandro Lestino, Giorgio Li Calzi, LNRipley, Lorenzo L.S.P., Sebastian Love, Luminèr, Madaski, Yari Malaspina, Alex Magno, Marcelo Tag, Alessandro Massobrio, Material, Minus And Plus, Roberto Molinaro, Morkebla, Motel Connection, NDKj, Nig Nig Nig, Passenger + Xluve, Moreno Pezzolato, Mauro Picotto, Gabry Ponte, Roger Rama, Repeater, Righeira, Rills, Running Woman Idea, Sonambient, Spai & Jimmy, Francesco Stella, Step, SUBLMNL, Subsonica, Thelicious, Titta, TTV, Undergranda, Vaghe Stelle, Fabrizio Vespa, Xplosiva.

The companies network is made by: Associazione Culturale Hiroshima Mon Amour, Associazione Culturale Musica 90 onlus, Associazione Culturale Situazione Xplosiva, Betulla Records, Bit Records, Bliss Corporation, Casanoego, Chew-Z, Dub The Demon recording studio, Eclipsemusic, Fondazione Sandretto Re Rebaudengo, Heatflow Records, Hit Beat Records, Jay Records, Machiavelli International Music Images, Mediakademy Scuola Dj s.c., Metropolis/Radar, Mondomusica/Molest Records, Music Is Contact, Music Lab, Nasty Records, Noisecollective.net, Nuvolari Libera Tribù, Off, Solo Studio, Spazio 211, Suoneria, Torino Disco Cross, Transeuropa Recording, Ultrasuoni Records.

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PiemonteGroove has taken part in many prestigious events, in Italy and Europe. Some of the most important include:

international events
Barcelona (Spain) – Sonar Festival: artists performing at a dedicated showcase, and a stand in SonarPro Record Fair area, introducing the project’s catalogue and first compilation CD (2003); stand in the SonarPro Record Fair area, introducing the second compilation (2006); project promotion through the Club To Club stand (2007).

Zurich (Switzerland) – Street Parade: taking part in 2003 and 2004 with floats dedicated to  PiemonteGroove dj’s; Mauro Picotto dj set on main stage (2004).

Cannes (France) – Midem: artists performing at showcases and a stand in the Fair area  (2004). In January 2011 NDKj took part in “Regions In Live” showcase, presented by Languedoc-Roussillon, Provence-Alpes-Côte d’Azur and Rhône-Alpes regions in partnership with the City of Cannes (Direction des Affaires Culturelles), as part of Midem events programme.

Berlin (Germany) – PopKomm: dedicated showcase and a stand in the Fair area (2004).

Amsterdam (Netherlands) – Amsterdam Dance Event: dedicated showcase, introducing the project’s catalogue and first compilation CD (2004).

Rotterdam (Netherlands) – artist performing at New Year’s Eve party 2010.

various European cities:  Ljubljana (Slovenia), Zagreb (Croatia), Timisoara (Romania), Krakow (Poland), Munich (Germany), Berlin (Germany), Brussels (Belgium), Grenoble (France), Montpellier (France), Alicante (Spain) – “Universiade Crazy for you, Crazy for Torino” roadshow, curated by system created by Città di Torino, Provincia di Torino, Regione Piemonte, together with the Organizing Committee of Torino 2007 Winter Universiade: various PiemonteGroove dj’s performing (2006)

Berlin (Germany) – Berlin Film Festival: artists performing at Talent Campus opening parties (2004 – 2005) and at dinner organized by Film Commission for professionals (2004).

Ibiza (Spagna) – artists performing at club Meganite @ Privilege (summer 2004).

Krakow (Poland) – artists performing in the occasion of the “Treno della Memoria” event, organized by Associazione Terra del Fuoco on the Day of Memory (January 27th, 2008).

Glasgow (Scotland) – “Piemonte: land of innovation” meeting: artists performing (2004).

Murcia (Spain) – Jumilla Juven festival: support to artists performing (2004)

Italian events
Torino – XX Giochi Olimpici Invernali: many PiemonteGroove artists performing in the Piemonte Clubbing areas and at the two “Notte Olimpica” events (2006).

Torino – Torino 2007 Winter Universiade – the “Casa Universiade” area, prepared by Regione Piemonte, hosted dj sets by PiemonteGroove dj’s; “Notte dell’Universiade” event.

Torino – Club To Club festival: various PiemonteGroove artists performing (at each edition from 2003 to 2011).

Torino – Traffic Torino Free Festival: artists performing (in the 2004 – 2005 – 2006 editions).

Torino – artists performing at EVA (ElectroVideoAmbiente), in Regione Piemonte’s programme of initiatives for “Uniamo Le Energie” (2008 – 2009).

Torino – artists performing at “Your Time”, the city’s official 2010 New Year’s Eve party.

Torino – artists performing at Piemonte Share Festival (2005).

Torino – 2008 World Design Capital: artists performing at the official opening ceremony (2007) and at two sound design events in the occasion of Compasso d’Oro exhibition and “Flexibility – Design in a fast-changing society” exhibition (2008).

Torino – in May 2010 the “Student Performing Festival” event (linked to Torino European Youth Capital) features a special Roberto Molinaro dj set, “20 anni di musica 1990-2010″, at PalaIsozaki in Torino.

Torino – taking part in Rai NuovaLounge series of events, presented by Orchestra Sinfonica Nazionale della Rai, Associazione Culturale Situazione Xplosiva and Club To Club festival as part of NuovaMusica 2011 (February 2011)

Rome – Auditorium Parco della Musica: artists performing at Piemonte World event (2004).

Imola (Bologna) – Heineken Jammin’ Festival: artists performing at “Chill Out Zone” (2004).

Milan – artists performing at Notte Bianca 2005.

Milan – Connie Douglas – special meeting on Piedmont’s post-Olympic opportunities and Torino 2008 World Design Capital, organized by Torino Convention Bureau, Regione Piemonte and  Città di Torino (2007).

Venice – Movie Festival: dj sets in “happy hour” area (2004).

Gavi (Alessandria) – taking part in the “Piemonte Original SoundTracks” meeting, presented by Film Commission Torino Piemonte in the occasion of 8th “Gavi Musica e Cinema” Festival (2008).

Bologna – artists performing at Distorsonie festival (2004).

Bardonecchia – artists performing at Bardonite (Notte Bianca and Bardonecchia’s electronic music free festival – 2008).

Borgo San Dalmazzo (Cuneo) – artists performing at “Encode / Rock’n'Code” festival (2008).

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At www.piemontegroove.com you can find biographies, pictures, essential discographies and more infos on PiemonteGroove artists and companies which have joined the project.
Rich in news and updates, the website can be considered as a resource for professionals and fans as well as a tool for promoting the community; also, a regular newsletter is compiled and mailed to all subscribers.
Also, in order to strengthen PiemonteGroove’s communication impact, a Facebook page has been opened two years ago, a link exchange with leading online electronic music magazine Resident Advisor is active, and the project has started a collaboration with Film Commission Torino Piemonte.